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Fear, lack of information, and absence of motivation can keep people from making healthy decisions about food or maintaining an active lifestyle. Social media has transformed how people relate to health and fitness. The vast networks of support provide opportunities for more people to get healthy in a less intimidating environment. These are some of the top ways social media has changed the way people interact with health and fitness.


Increases Information

Social media makes it easier to access information about health and fitness. Instead of having to see a professional for basic health and fitness advice, people can go on social media. This information can be health alerts from government agencies, diet tips from magazines, healthy recipe videos, or exercise tips. There is an online presence of social media influencers who are paid to provide free workout videos and advice to their followers. 


Provides a Community for Motivation

Instead of relying on coaches, people can get their motivation from social media. The prevalence of private and public groups on social media websites for specific diet and exercise interests can especially spur motivation. Seeing people achieve their health and fitness goals can work to motivate others on the social media network. Social media is an extremely influential tool for this generation, and people are more aware of their online appearances than before. 

Supplies Peer Accountability

Social media makes it easier to find a network for accountability. By posting regular progress or announcing fitness goals, people have a large audience for encouragement. Many fitness tracking apps also sync with social media platforms so that users can automatically upload their mileage from a run or steps for the day. This can help users feel more dedicated and receive support when they fall behind.

Improves Access to Experts

As experts in the health and fitness industry look to grow their brands, they often use social media to post promotions for classes or expert information. Social media platforms that allow for video content, such as YouTube, make it easy for personal trainers and nutritionists to upload instructional content. Rather than spending money on a personal trainer, people can choose from free expert-led fitness videos while joining a community with other learners.


Social media can be a great way to stay on top of health and fitness goals. These platforms offer a way to stay connected, receive the benefits of communal support and access resources that make a healthy lifestyle easier and more affordable.